My eyes popped listening to Amazon’s presentation about Kindle Direct Publishing and Create Space at the 2014 RWA Nationals. Here are the three key points I took away:
One – The Success of Indie Publishing
- one third of the top 100 books on Amazon in the U.S. are Indie published (i.e., self-published)
- 50% … in Germany
- 40 % … in France
- when e-books were introduced into the market readers didn’t stop buying books – they started buying 4 times as many
Two – The Rise of the Hybrid Author
- It’s not a Traditional OR Indie publishing question any longer. It’s all about the AND
- more and more authors are finding success with the hybrid model, publishing some of their work with traditional publishers and some on their own
- Daniel Slater from Amazon explained self publishing democratizes the process of getting stories to readers and that benefits both writers and readers
- resulting in greater access, diversity, reach and opportunity (not to mention 70% royalty)
- the writer gets to control copyright, distribution, price and positioning
- Amazon offers a growing number of ways to increase sales (Countdown Deals, Lending Library, KDP Select…)
Three – Print on Demand Made Easy
- Create Space the print on demand section of Amazon works hard to make the process easy for the writer
- offers free global reach and industry leading royalty
- 24/7 support
- editing options, layout design, cover design, illustrations and marketing are all up to the writer and support is provided by Amazon
- solid profit margin (e.g., example given: list price $13.00, Amazon’s share (@40%) $5.20, Author’s share (@60%) $7.80.
- this part of the session was presented by David Symonds the General Manager of Create Space for the last 8 years.
Of course I’ve been aware of the rise in Indie Publishing, but the stats blew my mind. Things are changing faster than I think anyone expected. As a beginning author trying to decide how best to send out her stories, it’s a bit like trying to stand on shifting sand. But the good news they keep telling us is that we are being given more and more opportunities.
Why doesn’t it feel that way?